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Mission

The mission of the IPA is to operate a local system of high quality, efficient and accessible health care so as to:
  • Provide innovative and affordable health care for our patients.
  • Continuously improve the quality, value and availability of health care in the communities we serve.
  • Provide independent member physicians the opportunity to maintain competitive practices.
  • Provide high value health care services for our payers.
IPA Vision
  • Health care providers will be increasingly held accountable for health care delivered to local community populations.
  • The IPA must partner with key constituencies to improve the health status of populations served.
  • As a leader, the IPA fosters innovation in the delivery of quality, cost-effective health care to our communities.
  • The IPA will provide a vehicle for independent physicians to compete for managed care contracts and thrive in the future health care environment.
IPA Values
  • Compassion - sympathetic consciousness of others' distress together with a desire to alleviate it
  • Integrity - adherence to a code of moral values.
  • Teamwork - work done by a number of associates, usually each doing a clearly defined portion, but all subordinating personal prominence to the efficiency of the whole
  • Efficiency - effective operation as measured by a comparison of production with cost
  • Excellence - superior, eminently good, first class
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The Lawrence General IPA doing business as the Choice Plus Network and the Choice Plus PHO are professional associations of physicians affiliated with Lawrence General Hospital in the Merrimack Valley of Massachusetts (MA). The Independent Practice Association (IPA) represents primary care physician practices and specialist physician practices as well as all other physicians with medical staff privileges at Lawrence General Hospital. Membership benefits of the Choice Plus IPA and PHO include access to health plan contracts, consolidated credentialing services, a quarterly member newsletter, peer support and networking. Lawrence General IPA has been representing and advocating for physicians in the Greater Lawrence area since 1991.